In a CREW Network Virtual Convention panel last week, owners and operators of multifamily properties talked about how they are "seizing the day" in this environment and talk about why customer experience is key.
Laurie Baker, EVP of operations at Camden Property Trust, said that Camden had to quickly move to a virtual leasing model in the spring and has continued to leverage this innovative approach. "We had talked about it for a while, but Covid has really accelerated the process."
The firm's current focus, though, is on deploying smart access solutions. "When you pull into our communities, for example, you have to enter into the garage and into the community, we want to make it as seamless as possible and as touchless as possible. From the moment a resident moves in, we can automate that and provide a much better customer experience."
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
