DALLAS—The pandemic has catapulted the multifamily industry into uncharted waters. Almost overnight, communities have had to embrace technologies, virtual tours and remote leasing like never before.

According to John Hull, director of performance management for Pinnacle, operators should also be immersing themselves in real-time data about their own communities and comps. In this exclusive, Hull discusses how such information is helping his company steer through the pandemic and the coronavirus' impact on other aspects of Pinnacle's portfolio.

GlobeSt.com: What are you and your teams seeing in the Texas multifamily markets?

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.