DALLAS—The pandemic has catapulted the multifamily industry into uncharted waters. Almost overnight, communities have had to embrace technologies, virtual tours and remote leasing like never before.
According to John Hull, director of performance management for Pinnacle, operators should also be immersing themselves in real-time data about their own communities and comps. In this exclusive, Hull discusses how such information is helping his company steer through the pandemic and the coronavirus' impact on other aspects of Pinnacle's portfolio.
GlobeSt.com: What are you and your teams seeing in the Texas multifamily markets?
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