Traditional retail formats are evolving to meet modern consumer demands. So said a session last week at the CREW Network Convention, a Virtual Event. In a breakout session, panelists talked about how to embrace omnichannel marketing, pros and cons of smaller and more targeted store formats, testing brand collaborations, pop-up stores and more.
According to Smita Butala, SVP of global real estate and associated general counsel at Ralph Lauren Corp., New York City's The Polo Bar restaurant, did delivery for the first time during this time. "Many retailers have to rethink how to give the customer the same experience."
Clinenteling became a really big thing, she said. "Figuring out how to sell but fulfill those sales through the in-store inventory and bringing that journey virtually is about creative thinking," she said. "Bringing the experience to your front door and still give you that one on one connection."
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
