Despite the shellacking that hotels received—and its parent industry, tourism—from the pandemic, the beginnings of a recovery appear to be taking place.
April was a tough month across all hotel brands, but business has been on the uptick every month since then, according to a Placer.ai report. The average decline in stays in July was over 42% but, in August, that number across four major chains fell to 35.8%.
Further, at Best Westerns and Hilton Garden Inns nationwide in August, visits were down only 21% and 34.6%, respectively, year-over-year, an improvement from the month before, when visits to the chains were 30.2% and 44.2% down. That data speaks "volumes for the pent-up consumer demand for travel," the post said.
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Rayna Katz
Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.
