Last month at the annual Morningstar Investment Conference BlackRock CEO Larry Fink doubled down on the firm's long-standing commitment to environmental, social and governance standards. He promised that by the end of this year, 100% of its portfolios will integrate ESG metrics, up from 70% at the end of April.

For those following BlackRock and its pursuit of sustainability across its portfolio investments, this announcement may not be a surprise. But what is different this year is that more private equity companies are following suit.

To be sure, private equity companies have been waking up to the importance of purpose, responsibility and transparency for the last several years. Now, though, the pandemic has catapulted these concepts to the top of the agenda.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.