Not all grocers have experienced unprecedented growth during the pandemic. New data from Placer.ai analyzes the foot-traffic patterns of the top 14 grocery store brands, and found that only the three traditional family-oriented grocers—Albertsons, Winn-Dixie and Meijer—saw an increase in foot traffic from March through September. All other grocery brands on the list posted negative year-over-year declines during the same period.
Albertsons and Winn-Dixie posted the most impressive year-over-year growth, with foot traffic increasing 6.1% and 6.8% respectively. Meijer posted more nominal gains of .8% growth in foot-traffic year-over-year. Other traditional grocers only posted minor decreases in foot-traffic. Kroger, for example, had a 1.5% decrease in foot traffic, while Walmart Neighborhood Market and Safeway both had foot-traffic declines of 2.9% and 2.6% respectively.
Albertsons in particular has proven its resiliency through the pandemic. In June, the brand had already seen a 17.5% increase in foot traffic, and it has continued to post foot traffic growth through September. While Albertsons has outperformed its competitors, four grocery brands have followed a similar growth pattern. In addition to Albertsons, Publix, H-E-B and Kroger all saw a strong foot traffic in March, followed by a valley in April and then improving foot-traffic patterns through September.
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