In an effort to get iPhone 12 models to consumers during the pandemic, Apple is expanding its Express store concept, according to Reuters.
Express stores will have a wall built in front of its store with sales counters protected by plexiglass. The stores will have shelves of accessories, which could include phone cases and AirPods, according to Reuters. Customers can make an appointment to pick up items or meet with technicians for customer service.
Right now, Apple has about 20 Express stores in the United States and Europe. It plans to expand to 50 across the two regions by the end of the month, Deirdre O'Brien, senior vice president of retail and people at Apple, told the news service.
Want to continue reading?
Become a Free ALM Digital Reader.
Once you are an ALM Digital Member, you’ll receive:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
*May exclude premium content© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Leslie Shaver
Les Shaver has been covering commercial and residential real estate for almost 20 years. His work has appeared in Multifamily Executive, Builder, units, Arlington Magazine in addition to GlobeSt.com and Real Estate Forum.
