The oldest member of Gen Z is turning 24 this year. Soon, the generation will be moving into apartments and flexing its power.
Having grown up using smartphones, it's no surprise that technology and social media is a way of living for Gen Z. Even though they are budget conscious, they want the highest-quality apartments and rental communities that feature the most technologically advanced features, according to RENTCafe.com's Sanziana Bona.
In a recent survey, RENTCafe found that 62% of Gen Z renters believe apartment technology is extremely important in their apartment and community. Twenty-eight percent of Gen Z respondents said it was extremely important, while 34% said it was very important. In both cases, those percentages were higher than any other generation.
Want to continue reading?
Become a Free ALM Digital Reader.
Once you are an ALM Digital Member, you’ll receive:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
*May exclude premium content© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Leslie Shaver
Les Shaver has been covering commercial and residential real estate for almost 20 years. His work has appeared in Multifamily Executive, Builder, units, Arlington Magazine in addition to GlobeSt.com and Real Estate Forum.
