A landlord can spend a lot of money upgrading the building systems to try to curtail the spread of germs during the pandemic. But if they can't properly communicate what they've done, their investments may not mean to tenants

"A landlord will sometimes have installed UVC lighting or will have upgraded their filters from MERV 13 to 14," says Dr. Michael Gao, M.D., founder of Haven Diagnostics. "Then, they send their tenants a list of the things they've done and say, 'Look, we've done a lot.' And the tenant goes, 'That's fantastic. I really have no idea what that means for me.'"

Instead of conveying all of the individual improvements they've made, Gao says they should tell a more cohesive story around how those efforts make the office environment a place that can be lower risk. "It's that layer of translation between what you've done to what it means for you that I think a lot of landlords are currently missing," Gao says.