The City of Las Vegas has launched a new program to attract technology workers that have the ability to work remotely to move to the market. The city's Economic and Urban Development department is leading the campaign, which has been rolled out on Linkedin and a new website called Innovate. The team is targeting employees in Seattle and San Francisco.

"We felt that we had a value proposition. Las Vegas has 300 days of sun, no income tax and more affordable cost of living," Ryan Smith, business development manager in the Economic and Urban Development Department at the City of Las Vegas, tells GlobeSt.com. "These are attractive to the markets that we are targeting in our campaign, which include San Francisco and Seattle. We launched the digital campaign and we launched a targeted Linkedin campaign to reach out to specific companies that have announced permanent remote work. We want to have conversations directly about their employees moving to Las Vegas."

While the pandemic has been a motivator to launch the campaign, it wasn't the catalyst. In fact, the city already had the program in motion at the beginning of the year. "We have had people moving to Las Vegas from California and other major markets before the pandemic, and remote work was already starting to gain some steam," says Smith. "During the pandemic when people started to work from home, and some companies started to announce permanent remote work policies. Other companies have announced that there would be a remote work option or a compromise."