The technology-backed real estate brokerage firm HelloOffice has rebranded as Raise Commercial Real Estate. The company's re-brand coincides with the launch of the firm's new technology platform, website and workplace services. With $20 million in series-A funds, the firm will work with office users reimagine the workspace.

"The pandemic not only dramatically accelerated the future of the workplace, it spurred the second dramatic shift in office space in a decade," says Petra Durnin, head of market analytics at Raise, tells GlobeSt.com. "We are at the forefront of navigating that landscape. After speaking to hundreds of our clients and workplace leaders, we understood that the need for intuitive technology and scalable workplace services has never been greater."

Raise's technology platform is central to its strategy. It will leverage this platform to streamline the brokerage process. "Our cutting-edge platform enables us to strategize quickly and efficiently to respond to our dynamic clients by digitizing the archaic and siloed processes commonplace in commercial real estate," says Durnin. "Its disruptive technology allows brokers, project managers, and workplace strategists to directly interact with tenants, helping them build multi-market real estate portfolios and operate collaborative, dynamic workplaces for employees."