HOUSTON—The annual holiday tradition of meeting Santa is continuing in the Greater Houston area this year thanks to Flight School Studio. Visitors will be able to safely interact with Santa like never before through a holographic snow globe housed in a giant wrapped gift.
The installation dubbed Santa's Magi·Sphere was unveiled on November 27 in Sugar Land Town Square, where it will serve as a seasonal focal point for the 1.4 million-square-foot mixed-use district through Christmas Eve. The technology will enable Santa to project his three-dimensional presence in real-time to guests who can share holiday wishes while maintaining social distance.
"This is truly a unique and remarkable way to interact with Santa, and I know families will remember it for years to come," explains Brandon Oldenburg, chief creative officer of Flight School Studio. "The use of emerging technology allows us to make storytelling and experiences much more extraordinary. This is especially impactful when re-inventing such a longstanding holiday tradition."
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Lisa Brown
Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
