After the restaurant industry suffered through one of its steepest declines since the Great Recession, things started to improve into December, according to The NPD Group.
Overall, customer transactions at major restaurant chains in December were down 10% compared to the same period a year ago. However, they did post a 27-point improvement from April, which was the height of the shelter-at-home and restaurant dine-in closure mandates.
When the shutdown orders went into effect in March, full-service restaurant chains relied on dine-in customers. They had few if any off-premises services when the dine-in restrictions went into effect, according to The NPD Group. These chains bore the brunt of the transaction declines throughout the pandemic.
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