Southern California multifamily investors are actively buying through the pandemic, but business plans look a little different. Value-add investors in particular are challenged to turn short-term deals around for a profit in the current market. However, investors with long-term outlooks are still moving forward on deals.

"If you are looking for a quick value-add opportunity to reposition assets for a quick profit, this business model will be tough to implement in today's marketplace. I see value-add buyers being put on the sideline for the time being, but as Californians get back to work and eviction moratoriums are removed, the value-add business will come back," Daniel Withers, SVP and senior director at Matthews Real Estate Investment Services, tells GlobeSt.com.

If history is a window into the future, apartments in Southern California will not only survive the recession but will see a surge of growth during the recovery. This precedent is fueling investment activity in the region. "California multifamily properties have historically outperformed the national average, and I continue to see this moving forward," says Withers. "Which is why I believe if you are an investor who is in it for the long haul, you will do just fine."

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.