Tri Pointe Homes announced that it consolidated six regional brands under a single unified entity in January. The move was part of the homebuilder's growth strategy and will enhance efficiency. Formerly known as TRI Pointe Group, the new brand will operate under Tri Pointe Homes.

"A unified brand with its inherent efficiencies will be one of the keys to the success of our growth strategy, which includes continuing our organic growth efforts and optimizing our operations across the country," Tri Pointe Homes CEO Doug Bauer tells GlobeSt.com in an exclusive interview. Concentrating functional efforts around one brand instead of six will help improve our financial results and allow us to increase our investment in powerful technology platforms that are critical for future success. The change will also create stronger national awareness for the company."

In 2014, Tri Point completed a merger with WRECO, which included the acquisition of its five regional brands. "Since the merger with WRECO, we have established an overarching vision and culture across the company while fostering the long-standing, trusted relationships our local leadership teams have forged over the years with land sellers and trade partners," says Bauer. "With local expertise and relationships backed by company-wide financial resources and powerful technology platforms, our foundation became 'the best of big and small.' That will continue to define us as we grow with greater brand synergy and operational optimization.