A mere 6% of landlords completely trust data sources, a number that's particularly concerning as COVID-19 continues to wreak havoc on markets, according to a new report from VTS released this week.
The biggest reason landlords surveyed cite to support their distrust of market data? Most sources contain lagging indicators and anecdotal information—and those types of data points are pretty weak when you're deploying billion-dollar investments.
"This lack of real-time insight has only been exacerbated during a chaotic and disruptive pandemic when market conditions seem to change day-to-day," the report states. "A clear takeaway is a critical need for real-time market data and insights as this industry can no longer operate without them. Landlords who invest in data will be far better positioned to strike the best path forward."
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