Asset Living Management Portfolio Grew 60% in 2020 to Valuation of $15B

Houston-based property management firm Asset Living had a phenomenal 2020. The firm saw its assets under management grow from 64,000 units to 103,000 units, a 60% increase. The new portfolio is valued at more than $15 billion. The growth makes the firm one of the largest property management companies in the nation.

“Asset Living continues to outperform for our existing client base which resulted in double-digit organic growth in 2020,” Ryan McGrath, CEO of Asset Living, tells GlobeSt.com.

M&A activity helped to significantly drive this growth. Asset Living acquired digital creative agency Poetic and property management firms Shelton Residential and Alpha Barnes Real Estate. “It’s through these acquisitions and the investments we’ve made in our people that we experienced so much growth—leading us to double in size by adding another 50,000-plus units under management with more than $15 billion in our real estate portfolio,” says McGrath.

The firm has also strategically focused on expanding its exposure to senior housing, single-family rental and affordable housing platforms to develop a well-rounded platform. “At Asset we are 100% focused on impacting all channels of the living experience,” adds McGrath. “We had already been managing properties in these individual spaces so we essentially had been able to ‘test the waters.’  We like the fundamentals in each of these verticals, so we decided to invest heavily in them.  The biggest benefit has been our ability to serve our clients that invest in multifamily, student housing, affordable, SFR/BTR or senior across the US. You can expect us to invest even more into these verticals this year.”

This year, Asset will continue on this growth trajectory, targeting new opportunities in M&A and other growth channels. “I would love to see us become the most trusted partner in real estate,” says McGrath. “As we are reviewing our mission, vision, and values statements, I am focused on this idea that everyone deserves a place to call home. If we can continue to impact and change the way people live, that’s what I want to see. If we can do that through partnerships, awareness, and make a more substantial impact in the communities, I think Asset Living could become infinite times its current size.”

Asset Living was able to accomplish these growth goals despite remote work. It was not only able to grow through the year, but continued to service its current client base. “The biggest changes we have made are related to how we staff properties, increased strategic digital spend and the broadening use of our internal communication platforms,” says McGrath. “We have been able to roll out more new technology in the last 12 months than I would have ever thought possible.”