While restaurant traffic has slumped throughout the pandemic, certain time slots and types of orders are showing strength from an unexpected source.
Late afternoon and after dinner snack visits—what the restaurant industry calls the p.m. snack daypart—has increased through February 2021, reports The NPD Group. Overall, restaurant traffic has been down across dayparts for most of last year. One possible reason for the increase is the large number of people working from home during the pandemic and able to run out for a quick bite to eat.
During the p.m. snack period, which ranges from 3 p.m. to 5 p.m. and 9 p.m. to 5 a.m., visits increased by 5% in January and 3% in February compared to the same months a year ago. That trend was especially notable since the continuing pandemic and bad weather throughout the US made February a rough month for the industry.
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Leslie Shaver
Les Shaver has been covering commercial and residential real estate for almost 20 years. His work has appeared in Multifamily Executive, Builder, units, Arlington Magazine in addition to GlobeSt.com and Real Estate Forum.
