$96M-Plus Luxury Multifamily Community in Cobb County Changes Hands

COBB COUNTY, GA—Atlanta-based real estate investment firm Branch Properties, recently revealed the sale of Elevate West Village, a 313-unit, class-A luxury apartment community located in Cobb County, GA. The $96.5 million sale represents one of the largest in the county to date, and the firm’s growing footprint in the multifamily space across the Southeast.

“Our top priority when pursuing multifamily investment opportunities is to identify rapidly growing, economically prosperous markets where apartment developments will resonate with future residents and surrounding communities,” says Branch senior vice president Jack Haylett, in a prepared release. “Elevate West Village offers Cobb County, arguably one of the fastest growing areas of the metro region, with an upscale, one-of-a-kind multifamily community, and we are confident in the long-term value the project will provide to the buyer.”

Elevate is the multifamily component of a larger, master-planned community, West Village, which includes a collection of leading retailers and restaurants. Branch has been developing the corridor between I-285 and Cumberland Road for the last 15 years and is currently developing the fourth and final phase of the West Village project, a state-of-the-art medical office building for Northside Hospital.

According to the release, throughout the construction of Elevate, Branch and its partners aimed to implement an overall aesthetic of organic luxury, paying meticulous attention to the layout, interiors, natural color schemes of greens and tan, and more. Amenities include a resort-style pool with a poolside yoga area, a courtyard featuring an outdoor bar with built-in grills, state-of-the-art fitness center and a game room. While many continue to work remotely, Elevate also offers residents a number of micro offices and a conference room. Apartments range in size from 660-square-foot studios to nearly 1,500-square-foot apartments, with a parking garage comprising 470 spaces.

“We combine our passion and energy for creating great products and working with the designers and creatives throughout the process to make each multifamily project truly distinct. Branch’s track record in the sector has proven this strategy yields success time and again,” Haylett says.

Construction on Elevate began in April of 2019, with the first residents moving in during July of last year. Summit Contracting Group, the nation’s largest multifamily contractor, served as the general contractor. Other partners include Crosby Design Group as the interior designer, Preston Partnership as the architect and Planners & Engineers Collaborative as the civil engineer.

“Summit is proud to present this state-of-the-art apartment complex to the new owner and surrounding Cobb County community,” said President of Summit Contracting Group Marc Padgett. “With complex logistics to maneuver, from adjacent projects underway to construction delays due to the pandemic, delivering Elevate West Village on time was a demonstration of our team’s dedication and commitment, and we are grateful to Jack Haylett from Branch Properties, Jim Frederickson from The Preston Partnership, and Summit Division Manager Zach Graham for helping bring this project to life.”

Historically, Branch has completed more than 11 multifamily developments and 34 retail developments and currently has several multifamily and retail projects under construction. While Branch is predominantly retail-oriented, the boutique multifamily developer has developed and sold multifamily properties throughout the Southeast, including the Camden Midtown Atlanta in Atlanta, Georgia, and The Orleans of Decatur in Decatur, Georgia.