Discretionary retail sales revenue in the US increased by 17% over the first half of the year and rose 18% over 2019 levels, suggesting that the uptick in consumer spending predicted by many experts post-pandemic is beginning to materialize.

The figures—outlined by The NPD Group—demonstrates that consumer behavior is beginning to change following the COVID-19 crisis. Sports equipment, home products, consumer tech, and toys all posted strong sales numbers in 2020. And spending in the categories relating to home-based work, education, fitness, entertaining, and healthy home—sectors NPD dubbed "lifestyle pillars"—will continue to drive growth. 

"Some experiential spending is already coming back strong, as consumers do more, dress up more, place more emphasis on appearance and health, and start to spend more on tangible products related to travel and other experiences," said Marshal Cohen, chief retail industry advisor for NPD.  "However, as this pent-up demand works itself out in the coming months, we can also expect those rising sales to throttle back a bit in apparel, footwear, and other categories."