JLL Debuts Data and Insights Platform

JLL has launched a data and insights platform that will help navigate portfolio optimization, facilities and operations, and space and workplace management issues, according to the company. 

JLL execs say Azara uses a CRE data model organized across 30-plus pre-built dashboards. Users can analyze comparable lease properties in their respective markets and identify higher than ordinary facilities costs. The product also alerts facilities managers to immediate needs that impact employee workplace experiences. JLL maintains Azara offers significant benefits over competing solutions such as BI tools or the basic reporting features found in most applications. Azara also combines user data with JLL’s proprietary market research and data sources to contextualize portfolio among markets and competitors. 

“Capturing and leveraging data has so much untapped potential in the CRE technology space, with benefits that can extend across entire organizations, impacting not only business decisions but overall employee experience and sustainability practices as well,” said Sharad Rastogi, president, Revenue, JLL Technologies. “JLL Azara is an expansion of JLL Technologies’ work to empower leaders through more dynamic, data-driven decision-making and accelerate business impact from months to days. ”

A recent JLL Future of Work Survey showed that access to effective data and analytics is among the top three constraints limiting corporate real estate leaders’ ability to add value within their organization. Many struggle with how to effectively use data to guide CRE decision making—a sentiment echoed by Mark Schmitz, executive vice president and chief operating officer at Citrix (and a JLL client). 

“Although most organizations now possess a wealth of data, the hurdle is using it to drive positive outcomes,” Schmitz said. “As a JLL client, having access to a solution that derives insights and recommendations from data to guide our real estate decisions is an invaluable resource.”