Focus on localities when you look at the recovery of fast casual restaurants from the pandemic, urges the NPD Group in a new report.
"I often get the question, when will the US restaurant industry improve, and part of the answer is one market at a time," says David Portalatin, NPD food industry advisor and author of Eating Patterns in America. "My advice to restaurant operators, foodservice distributors, and manufacturers is to have a national view but act locally."
For example, restaurant chain customer transaction declines in the Dallas-Fort Worth designated market area improved from double-digit declines last year to -4% in May 2021 compared to May 2019, a pre-pandemic basis of comparison.
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