The vast majority of US retailers are doubling down on their e-commerce investments in a bid to cash in on changing consumer shopping habits post-COVID-19, according to a new survey.
Eight in 10 organizations are prioritizing investments in e-commerce operations either equally or ahead of in-store experiences, according to the survey of 250 industries in the retail, hospitality, home improvement, and consumer packaged goods industries by 451 Research, an offering of S&P Global Market Intelligence. About 54% said they will hone in on mobile payments and buy-online, in-store pickup and curbside pickup services, up from 31% in Q2 200. A mere 20% say they're prioritizing in-store experiences.
Jordan McKee, a principal analyst with 451 Research, told S&P Global Market Intelligence that companies are prioritizing e-commerce in a bid to "future proof" themselves for the next big market disruption.
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