Restaurant traffic continues to reflect changing consumer preferences as the pandemic evolves, with the "PM snack" category standing out as the only daypart that showed increased year-over-year visits.
Food and beverage operators divide each day into "dayparts"—typically categorized as the morning meal, lunch, dinner, and PM snack. And the latter, which benefited from flexible schedules as a general reluctance among consumers to dine in during the height of the pandemic, is posting solid increases, with visits up 8% compared to May 2019, according to a new analysis from NPD Group.
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