Restaurant traffic continues to reflect changing consumer preferences as the pandemic evolves, with the "PM snack" category standing out as the only daypart that showed increased year-over-year visits.
Food and beverage operators divide each day into "dayparts"—typically categorized as the morning meal, lunch, dinner, and PM snack. And the latter, which benefited from flexible schedules as a general reluctance among consumers to dine in during the height of the pandemic, is posting solid increases, with visits up 8% compared to May 2019, according to a new analysis from NPD Group.
"Since this daypart has increased traffic during the pandemic, operators will need to innovate their food and beverage offerings to grow traffic," NPD experts said in a report discussing the findings.
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