Before the pandemic, the country was running at near full employment, and attracting and retaining talent had become a major concern for companies. In a post-pandemic world, talent recruitment has only become more challenging, and companies will have to pivot to lure top employees into the fold.

We asked recruiters at RETS Associates how commercial real estate companies should approach recruitment in today's world. According to Berkeley Davis in the company's Charlotte office, company culture is key. "Fostering a strong company culture is essential at all times, but especially now when so many teams are still not all together in the workplace – and this may be the case for some time to come. Further, there remain limitations on social activities and events that build connections between employees at the same offices or different locations," Davis tells GlobeSt.com.

During the pandemic, most employees dropped the veil between personal and professional life, and few want to go back to separating the two. Company culture will have to reflect this new work style. "While some organizations and individuals have tended to set strict boundaries between the personal and professional, that attitude has largely shifted, and we expect that will continue in the post-COVID era. Companies will need to find ways to bring their people together to collaborate and also get to know each other on a personal level," explains Davis.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.