For the everyday consumer, the "You Might Also Like" button can certainly be your friend. But for many apartment marketers, it's become an enemy.
It's a nuisance because one of the industry's most nagging problems—receiving "too many leads"—persists because so many of those leads are unqualified.
Karen Kossow, marketing director of Paradigm Companies, says her teams were wasting too much time on unqualified leads, a lot of which were generated by "You Might Also Like" links on websites.
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