2020 was the year of the digital transformation. In industry after industry, capital was devoted to digital technologies that would facilitate remote work, while continuing to serve clients, partners and stakeholders in as seamless a way as possible.
Except the commercial real estate industry, in one crucial area. Before we go there, however, it must be noted that our sector of the economy has come a long way in overall technology adoption, with many companies taking advantage of, for example, 3D virtual tools and artificial intelligence. Unfortunately, the adoption of marketing tech still falls flat for too many companies.
More than half of the CRE brokers, for example, in a December Deloitte Outlook 2020 survey admitted their firms lack sufficient digital capabilities to improve the business and tenant experience. At the same time, the leasing demands of a post-pandemic marketplace are becoming much more complex.
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
