When it comes to looking at real estate data, LD Salmanson, co-founder of real estate data firm Cherre, points to Gartner's four stages of analytics maturity: descriptive (what happened), diagnostic (why things happened), predictive (what will happen), and prescriptive (making things happen).
The good news is there's plenty of room for improvement. The implied bad news is that the improvement is direly needed.
"In the stock market, we never argue about where Apple was yesterday, only where it's going tomorrow," Salmanson says. "In the real estate industry, we'd be talking about where things were yesterday."
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