CHICAGO—Priorities on how operators create and respond to touchpoints with renters and prospects have been shifting since the pandemic. New technology has unlocked opportunities to connect in different ways and to generate data to help with decision-making.
Strategies for such were discussed by Steve Hallsey, Managing Director, Wood Partners; and Jamin Harkness, Executive Vice President, The Management Group, LLC, during "The Theory of Automation: Every Touchpoint Counts," a session held Wednesday at National Apartment Association's Apartmentalize Conference in Chicago.
"The pandemic uncovered a lot of flaws in our industry, pointing out some weaknesses," Hallsey said. "But the pivot happened, thanks to hard-working staff and the ingenuity of supplier partners, who we have to thank."
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