CHICAGO—Trends and behavioral adjustments are being formed by the "post-Vax" renter. Apartment leasing teams need to be wary of this and adjust their tactics.

That's especially true given that lead generation is up 110 percent since the pandemic.

Lisa Trosien, President, ApartmentExpert, explained this new mindset during the session, "Everything You Know About Leasing Is Wrong" during a session Wednesday at National Apartment Association's Apartmentalize Conference in Chicago.

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