CHICAGO–The apartment industry is finding success with taking new routes to get in front of prospective renters and during these high-driving times to fill vacancies.

Lisa Trosien, ApartmentExpert; and Kate Good, Hunington ; shared best practices about what they see is working today during their "Apartment All Stars" session Thursday at National Apartment Association's Apartmentalize Conference in Chicago.

Online reviews have always been both a pain and a boon to apartment communities and their reputations. Communities that are able to maintain a fresh flow of reviews will perform better, given that many who are moving want to learn how living conditions and management are at the property.

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