Orlando is setting a new bar for corporate relocation. While Texas has been the lone star at attracting corporations looking to relocate to new markets—usually from California and New York—Orlando has started attracting its fair share of major office users. Affordability, access to talent and economic growth are the top three reasons that Orlando is becoming the poster city for corporate relocation.

Disney, KPMG, Sonesta International Hotels Corporation and InnovaCare Health Inc. are among the most recent companies to announce plans to expand or move to the city. Disney, which has already had a presence in Orlando, said that it will move 2,000 high-wage jobs from California to Orlando. The planned relocation is one of the largest announcements this year. KPGM also plans to expand existing operations in the city by moving its Capabilities Center to the market from the Northeast.

Other companies plan to enter Orlando anew. Sonesta International Hotels Corporation, which is the eight largest hotel chain in the US, plans to open a corporate office in Orlando. The firm is based in the Northeast. InnovaCare Health Inc. is moving its headquarters office to Orlando. The move will bring 60 new high-wage jobs to the market that will pay four-times the average wage in the city.