JLL Appoints Global Chief Marketing Officer
Within his new role, Siddharth Taparia will be responsible for JLL’s worldwide marketing strategy and will work to grow the firm’s brand equity.
CHICAGO, IL – JLL has appointed Siddharth Taparia to the global leadership role of chief marketing officer, effective immediately.
Within his new role, Taparia will be responsible for the firm’s global marketing strategy and he will oversee marketing activities worldwide.
Throughout his career, Taparia has held numerous leadership positions within the fields of marketing, strategy, consulting, product management and mergers and acquisitions. Prior to joining JLL, Taparia served as SVP and global head of corporate brand and experience marketing at the enterprise software company, SAP.
Taparia is an published author and advisor on data privacy, cloud computing and value-driven marketing. He serves on the CMO Council board and he is a member of the CMO Club.
“As the real estate industry evolves in response to macro trends including rising capital allocations, sustainability, technology transformation and increasing commercial real estate outsourcing, Siddharth’s proven success as an innovator and strategic marketer will be instrumental in positioning JLL’s full capabilities to the market,” says Christian Ulbrich, CEO of JLL.
Ulbrich adds, “Siddharth’s background in leading commercially driven marketing teams in large, globally matrixed organizations will enable him to bring together our marketing talent across the globe to focus on our purpose of shaping the future of real estate for a better world.”
“JLL’s opportunity to have an outsized impact on delivering workplace flexibility and technology-enabled commercial real estate and sustainability solutions has never been greater,” states Taparia. “Marketing has a critical role to play, and I look forward to working with JLL’s leaders and marketing teams around the world to grow JLL’s brand equity and ability to connect with clients to achieve shared success.”
While growing up in India, Taparia earned a Bachelor of Engineering degree in information technology from Rajiv Gandhi Technical University. He additionally earned a Master of Science degree in management information systems from Texas A&M University’s Mays Business School.