In each of the 12 months since March 2020, the average amount spent per shopping occasion has been between 13% and 29% higher than the same month in the prior year, according to a survey by the NPD Group. Those new spending levels have held relatively steady since March 2021.
The increase is partially due to a general shift toward online purchasing, where average selling prices and the amount spent on each transaction already tended to be higher, the survey said.
"Fewer shopping trips to limit in-person contact at retail stores, combined with supply-chain challenges making fewer products available, means consumers are more willing to spend more now to get the products they need," said Marshal Cohen, retail chief industry advisor for NPD. "This dynamic alters the traditional cadence of product seasonality and creates less price sensitivity."
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