Apartment companies are getting creative and more public-facing when it comes to hiring strategy as they seek to add new talent as the industry moves forward.

At Mission Rock Residential, the company has redefined its company's culture brand by using words, images and messaging to make sure it stands out to those looking for property management careers.

It's emphasizing the employee experience, right down to its job descriptions, avoiding words such as "your tasks" but rather calling responsibilities part of the employee's "mission."

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