Leasing automation, centralized leasing departments, providing customer service through bots, smart-home IoT devices and using mapping technology to replace spreadsheets are among the forward steps the apartment industry has been taking to handle data since the pandemic.
Yet many companies are facing challenges in gathering, analyzing and using data. Oftentimes datasets provide an incomplete picture, limiting the value of insights gleaned, while setting up systems across different countries can be a regulatory minefield.
"Without good data practices that result in high-quality data and insights, companies are at a disadvantage when it comes to reducing costs, preparing for risks and finding opportunities," Michael Thompson, Head of BI & Data Analytics, Americas, at JLL Technologies, said.
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