After two years of rapid change and uncertainty, residents are paying attention now more than ever to the care and trustworthiness of management companies, according to a recent report from J Turner Research.

The report was delivered on Tuesday during the session "Marketing Matters – How Good Behavior is Rewarded in the Market" at the Apartment Innovation and Marketing Conference in Huntington Beach, Calif.

Joseph Batdorf, President at J Turner Research; and Chelsea Kneeland, Director of Research & Development at J Turner Research, discussed the results of the survey "Internet Adventure Study III," which included responses from 2,257 residents nationwide. That group was represented by 64 percent females and 33 percent males; overall, their average age was 40.32 years old.