Influencer marketing is drawing a lot of attention from apartment marketers as a new way to attract the kind of prospects they are going after.

It's become a trendy, affordable tactic that costs little more than a few months' rent.

Panelists Brandon Howard, Founder at ResEssential; Sydney Webber, Customer Marketing Manager at Knock; and Alivia Fields, Social Influencer & Photographer, discussed how to make it work during the session, "Is Influencer Marketing Relevant to Multifamily Rentals and Leasing?" at the Apartment Innovation and Marketing Conference on Monday in Huntington Beach, Calif.