A series C $180 million funding round—$140 in equity and $40 in debt—for proptech company Blueground will help push the company's flexible apartment rental strategy.
Rather than a platform approach like Airbnb, Blueground works directly with property owners rather than acting as a marketplace, according to Hank Jonap, the company's director of real estate in the U.S.
"Airbnb is a platform. It's individuals posting pictures that could be accurate or could not be," Jonap tells GlobeSt.com. "A lot of the difference [between an Airbnb and Blueground] is the hospitality and concierge service of a hotel plus the services of a multifamily property. It's the ease of use and efficiency, the brand identity, and 24-hour support through a dedicated app at the end of the day."
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