Commercial real estate property tours have joined the "entertainment age" as more and more companies are shooting breath-taking drone videos to create a "wow" factor when promoting their space.

"We don't live in the information age any more, we live in the entertainment age," Brad Smith, Associate Director, Investment Sales, Walker & Dunlop, tells GlobeSt.

"There's so much information out there that it's overwhelming. The information that is most entertaining, is the information that gets consumed."

Recommended For You

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM Digital Member, you’ll receive:

  • Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor