How data is generated, comprehended and visualized for apartment companies at the site level is having a bigger impact on performance than ever before.
Leading executives Diana Norbury, Senior Vice President, Pillar Properties; Stephanie Gonzalez, Vice President, Venterra Realty Management; Brandy Daniel, Vice President, BH Management; Kevin Geraghty, Vice President, AvalonBay; discussed the fast-developing trends in a session moderated by Brent Steiner, Founder & CEO, Engrain, at National Multifamily Housing Council's OpTech Conference in National Harbor, Md.
Norbury said onsite staff can fear data reports because they might reflect negatively on them or their property. "There shouldn't be a sense that this is punitive; it's not a witch hunt," she said.
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