The National Retail Federation is expecting Thanksgiving weekend holiday shopping to be up this year but still lagging the Thursday to Monday period in 2019.

Two-thirds of consumers surveyed by NRF and Prosper Insights & Analytics in early November said they expected to shop during that period which would bring shoppers to a total of 158.3 million people, up from 156.6 million last year but still below the 165.3 million in pre-pandemic 2019.

While Black Friday isn't the one-day event it once was, NRF said about two-thirds of shoppers that weekend (108 million) will be buying in stores or online that day this time.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM Digital Member, you’ll receive:

  • Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.