The National Retail Federation is expecting Thanksgiving weekend holiday shopping to be up this year but still lagging the Thursday to Monday period in 2019.
Two-thirds of consumers surveyed by NRF and Prosper Insights & Analytics in early November said they expected to shop during that period which would bring shoppers to a total of 158.3 million people, up from 156.6 million last year but still below the 165.3 million in pre-pandemic 2019.
While Black Friday isn't the one-day event it once was, NRF said about two-thirds of shoppers that weekend (108 million) will be buying in stores or online that day this time.
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