It is more than clear that social media marketing is here to stay—the only question for apartment marketers being which is the most effective platform.

An omni-channel approach is the safest way to win over prospective residents, but finding that "new buzz" approach can reward those first-to-market.

For example, apps like Cameo are changing the way the rental housing industry can partner with celebrities—the site features some 35,000—on social media platforms. It produces short videos that inspire prospects, residents and team members using the actors, athletes, comedians and other entertaining personalities available on the site.