LAS VEGAS—"Approximately 30% of small businesses close within the first few years, but they are the ones that really make up the flavor of a neighborhood." So said Jeanne Heller, director of marketing at Matanky Realty Group, who has been working with small businesses for 15 years.
During a micro learning session, Heller said that any pop up spot that takes space in the community are the ones having daily talks to the community and the ones who are really telling the customer's story.
"If you want to go full into a space, you need to take an inventory of lessons learned during that time of discussion," she said. "Do you need more staffing? What is the product selection like? What has the feedback been? Pop up space gives you the opportunity to get that feedback. What are the things they cannot find anywhere? What drew them into the space and how can you do better?"
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
