Why Branding Has Never Been More Important in Retail
Our takeaway from chatting with Buxton president and CEO around ICSC’s Here, We Go. 2021 national conference last week is that total growth potential is imperative to consider when discerning which brands should be in which locations.
LAS VEGAS—In 2022, one of the most critical questions our industry will need to answer is what potential each property and brand offers. That was the takeaway from Buxton’s president and CEO Tom Buxton.
GlobeSt.com exclusively caught up with Buxton surrounding the ICSC Here, We Go. 2021 national conference last week in Las Vegas. “The pandemic accelerated portfolio rightsizing initiatives that were already taking place,” he says. “As the retail and restaurant industries prepare to move forward, it will be imperative to discern which brands should be in which locations, and what the total growth potential is for each brand in this new era of retailing.”
Check out other ICSC and retail stories below from last week that you might have missed, including other exclusive interviews with attendees on the show floor and don’t forget to nominate now for our influencers in retail submissions.