New research shows that apartment communities' online reputation is having an even greater impact on properties' revenue, particularly in comparison to their market's average performance.

Apartment owners and managers are facing more uncertainty and uncontrollable factors when planning, executing and operating their communities. Unstable materials costs; troubling overall economic conditions related to employment and inflation; and disruptive health issues are among things that are out of their hands.

One thing that they can control is their reputation—and by focusing on providing excellent resident experiences and supporting their staff, that reputation (and revenue) will likely improve.