Once again, the retail market is evolving in response to new consumer demands. Like the ecommerce revolution, the pandemic has intensified demand experiential retail. Consumers are looking for an integrated, community-forward spaces, and retail designers are developing new design strategy to create that experience.

"For many communities, shopping centers serve as the place to socialize and meet up with other locals for shopping, dining, and entertainment. To help make these centers even more integrated with the community, it is important to include design elements that resonate with its members," Greg Lyon, chairman and principal of Nadel Architects, tells GlobeSt.com. "Further, it is key that they also attract outside visitors to want to feel that they are gaining an experience unique to the community—instead of just another generic shopping center."

Art has become one of the top tools that designers are using to create this experience. "These design elements can include artwork such as murals by local artists," says Lyon. "By incorporating authentic design, it can help consumers feel more comfortable in the space and establish a meaningful connection that will entice them to return."