Small format stores—small shops in big stores—could be the next big thing in retailing, a trend likely to play a key role in shaping the future of brick-and-mortar retail in 2022, Placer.ai predicts.
In support of its contention, the research firm notes with the opening of 200 Sephora shops in Kohl's locations, Kohl's stores containing Sephora had consistently outperformed those without in year-over-two-year visits.
"Kohl's location data from July through October only affirmed the potential of the shop-in-shop concept. Comparing Kohl's visits from the last four months to a July 2021 baseline showed that Kohl's with Sephora locations had higher growth in visits than Kohl's without the Sephora addition," the white paper says.
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