The flows of cash aren't all pulling out of multifamily and settling into single-family rentals. But the SFR category has been getting more attractive to big investors over time and has become a force to reckon with.

A presentation from real estate consulting firm RCLCO pegs the current SFR market—including houses, townhouses, row houses, duplexes, or quadruplexes—as 22 million units, or a third of all rental housing in the US. And there will be demand for an additional 2.5 million over the next decade.

"There is a lot of focus on SFR because a lot of capital flows are going in that direction because they offer attractive yields and cap rates," RET Ventures partner Christopher Yip, tells GlobeSt.com.

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