Commercial real estate marketing, as we have said before, is not an easy message to craft given the number of stakeholders and the often complex message. It is no small feat when an individual "gets it" and doubly significant when a team is able to juggle the numerous moving parts that make up a solid CRE message. But when a company, with its inevitable hierarchical structure and layers of bureaucracy, is able to pull off such a delicate task it is truly a marvel. With that in mind, we have selected the following companies that have proven adept at developing and distributing CRE marketing messages. All have talented individuals and teams within their ranks but it is their ability to combine these resources to deliver the right message at the right time that won them a place on this list.
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
